Our mission

Everyone deserves affordable health insurance

Decent was founded to work on a simple problem that has a whole heck of a complicated solution - how do we provide affordable health insurance for all? 

We tinkered on it for a few years before cracking it. Turns out the secret to affordable health insurance is making people affordable to insure. Free primary care, $0 medical deductibles, and specific industry focuses have helped us craft plans that actually keep people healthier - meaning we can offer it to people at lower prices.

Decent has launched the only PEO (Professional Employer Organization) with an embedded TPA (Third Party Administrator) to allow us to custom build and price plans. We help our members get and stay healthy and we all win.

Nick

Nick Soman

Nick founded Decent back in 2018. As he likes to playfully say he’s “the only member of his family who didn’t go into medicine.” Nick has a rare disorder that’s resulted in complete paralysis twice in his life - you learn a lot about the American medical system when your literal life depends on it. 
Nick’s taken his personal history, mixed with his professional past as a repeat founder to launch his most ambitious company yet - one shooting to fix health insurance in America. 

MBA: Harvard Business School
Undergrad: Stanford
Best dance move: The Sprinkler

Nick

Richard Luck

Richard had co-founded Nick’s previous start up with him and Nick wasted no time pulling him into Decent from Amazon where he was managing a development team.

Richard feels strongly that the consumer hasn’t been considered for a long time in American healthcare and he’s excited to reconstruct something that truly works for the people actually using it.

Fun fact about Richard: Used to run a nightclub in Utah when he was quite young
More fun fact about Richard: He’s been publishing Pif magazine for the last 25 years on the side
Odder fact about Richard: Somehow an Army and Navy vet

The team making it all possible

Decent envisions a world where everyone has the freedom to do the work they want without sacrificing access to affordable and comprehensive healthcare.

We offer more affordable health insurance options by aligning incentives to improve health, reduce costs, and put members at the center of their care.

Justin Hancock
Justin Hancock
Jessica Jones
Jessica Jones
Diana Dean
Diana Dean
Ellen Decareau
Ellen Decareau
Jess
Jess
Lauren Russell
Lauren Russell
Kevin Antonioli
Kevin Antonioli
James Kent
James Kent
Elizabeth Lewis
Elizabeth Lewis
Aron Smith
Aron Smith
Lisa Kottler
Lisa Kottler
Ben Aiken
Ben Aiken
Ashton Watson
Ashton Watson
Blake Stovall
Blake Stovall
Bill Scammell
Bill Scammell
Ana Visekruna
Ana Visekruna
Chaquintala Shaw
Chaquintala Shaw
Steven Allen
Steven Allen
Kaiza Molina
Kaiza Molina
Vanessa Gonzalez
Vanessa Gonzalez
Maurissa Cervantes
Maurissa Cervantes
Marshall Darr
Marshall Darr
Derric Wise
Derric Wise

Decent’s journey towards
affordable insurance for all.

Decent's Journey towards affordable insurance for all graphic

Decent’s team is growing

If you like what you see and would like to help, we’d love to bring you onboard.

See open positions
Affordable health insurance

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Recent Blog Posts

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Fending off small business monsters like Paperwork Pest, Red Tape Worm, and Nickel & Demon is Decent’s specialty.
Ellen Decareau
Ellen Decareau

Decent Takes on the Small Business Monsters

Fending off small business monsters like Paperwork Pest, Red Tape Worm, and Nickel & Demon is Decent’s specialty.

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